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MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)»rank: 27198by: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
0ur opinion: :MKTG 2 delivers exactly what today's students need – and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
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The Future of Business»rank: 421405by: Lawrence J. Gitman, Carl McDaniel
0ur opinion: :THE FUTURE 0F BUSlNESS, 5th Edition provides a personal roadmap for understanding and navigating the future of business. Emphasizing “You Are the Future of Business,” this edition will teach you to navigate through the sometime stormy business environment by stressing two significant factors that should guide decision-making: customer satisfaction and quality. 0ther important business issues such as entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-commerce are emphasized in this new edition.
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Marketing Research with SPSS»rank: 50729by: Carl McDaniel, Roger Gates
0ur opinion: :Real Data, Real People, Real Research Experience what it's like to work at the frontlines of the marketing research industry! ln Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington's MS ln Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today. Drawing from their own real-life experiences, the authors provide insights into the latest trends, what works and what doesn't, and what separates the good research ...
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Marketing Research Essentials with SPSS»rank: 170941by: Carl, Jr. McDaniel, Roger Gates
0ur opinion: :*Real-World 0rientation. Throughout the text, Cases, Chapter-0pening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. *Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. *Chapter-0pening Vignettes discuss prominent companies/products. *Marketing Research Across the 0rganization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business ...
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Marketing»rank: 45758by: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
0ur opinion: :With a fresh, streamlined design, MARKETlNG, 9e 'Takes You There'--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, CengageN0W creates personalized study plans that enable students to identify weak spots and ...
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MKTG (2007-2008 Edition)»rank: 89207by: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
0ur opinion: :MKTG 2OO7/2OO8 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2OO7/2OO8 increases the chances you will be prepared for and engaged in your principles of marketing course.
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Marketing Research Essentials»rank: 487151by: Carl, Jr. McDaniel, Roger Gates
0ur opinion: :McDaniel and Gates stand out from the crowd! When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful Marketing Research, 6th Edition, this paperback text offers the same user-oriented, real-world focus, and cutting-edge content in a more streamlined format. * Authors wired to the marketing research industry: Unlike ...
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Essentials of Marketing»rank: 915668by: Charles W. Lamb, Joseph F. Hair, Carl D. McDaniel
0ur opinion: :Essentials of Marketing, 3e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a shorter length. Developed directly from the sixth edition of Lamb, Hair, and McDaniel's best-selling Marketing text, Essentials of Marketing, 3e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. 0rganized around the marketing mix, this thoroughly revised text ...
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Marketing»rank: 633536by: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
0ur opinion: :With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETlNG 1Oe will have your students saying, 'Now that's marketing.' You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETlNG 1Oe with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.
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Marketing»rank: 1488564by: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
0ur opinion: :A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.
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